Dear friends and followers, the ever brilliant Jeremiah Owyang (@jowyang) recently posted a new Altimeter report that might be of interest.

From the post:

Get account control now –or risk a career of continual social media sanitation. To match the growing consumer adoption of social media, many companies have launched social media efforts with little planning. As social media spreads beyond corporate communications and marketing, business groups are deploying social media without a standardized process. In fact, enterprise class corporations (those with over 1,000 employees) have an average of 178 social media accounts and this number will only grow if left unchecked. Companies that don’t control these accounts are at risk of having abandoned accounts, lack of consistent experience, or untrained employees creating a crisis.

Make sure to read the whole blog post over at http://www.web-strategist.com.

Dear friends and followers, we wish you a wonderful holiday season and a Happy New Year and leave you with this brilliant talk by Jeremiah Owyang (@jowyang) at the recent LeWeb 2011 in Paris.

Dear Friends and followers, Brian Solis recently posted some interesting thoughts about how businesses trying to be social can in fact be antisocial that you might find stimulating.

[...]Social networks usher in a era of transparency and authenticity and these two elements represent the hallmark of your corporate social media program. You are walking the two-way street and you’re already successfully building a community rich with the 3F’s (friends, fans, and followers). How can your business possibly be antisocial? [...]

Read the full post at Brian Solis’ blog.

Dear friends and followers, the company HootSuite recently released a whitepaper on social media measurement that may be of interest.

Dear friends and followers, skloog.com recently published a chart of the history of social media that might be of interest to you:

Dear friends and followers, you might find this presentation on Social Media Governance from Ragan and the Fibonacci Design Group of interest.

Dear friends and followers, the people at PeopleBrowsr recently commissioned a creative presentation that you might find of interest:

Dear friends and followers, earlier we mentioned a list of 20 Social Media Management Systems by Jeremiah Owyang (@jowyang). Recently, Lauren Fisher (@LaurenFisher) posted a list of the best free social media tracking tools over at The Next Web that might be of interest.

From the post:

Measuring social media is one of the areas of online marketing that is still frequently discussed and we still haven’t found that magic number yet! But there are lots of free tools that can help to monitor and track your social media activity to ensure it’s working for you or you’re reaching your targets.

The list presented below is intended as a guide, I don’t recommend you use them all at once, but find the ones that fit best for you and make sure you continually measure and record results, to see how your social media activity is performing overall. [...]

Check out the rest of the post for the list of the best free social media tracking tools.

Dear friends and followers, today Google updated their social search to e.g. include shared content in the regular search results that you might find of interest. You can read more about it over at the Google Blog and searchengineland.com.

Social Search now e.g. includes links people share on Twitter and other services:

Google also made a video to explain the update:

Dear friends and followers, Laura Fitton (@pistachio) of OneForty recently wrote a guest post over at Brian Solis‘ (@briansolis) blog introducing the Twitterverse Console that you might find interesting.

From the blog post:

Back in 2009 when @oneforty was a mere gleam in my eye and Twitter for Business was barely understood, our friend and advisor Brian Solis teamed up with @Jess3 to map the newly-exploding Twitterverse.

Their 2011 Twitterverse organizes the chaos by function. IF you have time to search through the complex graphic, look up the items, try to discern which tools are right for your business… getting tired yet?

That just got a lot easier.

Introducing the Twitterverse Console. Click any app to see if it’s right for your business. Know immediately who else uses it, how well it works, tips on getting the most from it and examples of how it’s being used.

Steal this map!

Grab the Console and post it ANYWHERE for handy reference – your intranet, your site, your blog. Share it with readers, send it to your clients. Download the .html code right now, or click the Get for Your Site button on the console anytime.

[...]