Dear Friends and followers, Brian Solis (@briansolis) recently shared some interesting thoughts about Facebook’s latest addition to the Open Graph that might be of interest to you.
From the post:
The goal of an Open Graph strategy is not to just send an interesting Action Verb into the timeline to entice a click, it must unlock a microcosm of fellowship. The Action Verb is just the hook, but it is what unfolds next that influences whether or not a new user installs the app and continues to use it as part of their everyday Facebook routine. Indeed, the Open Graph is an open invitation to creativity and innovation. At the same time, it’s also an opportunity to introduce ways to expand relevant shares and app-generated engagement from social graph to social graph.
Automatic status updates using Action Verbs are just the beginning. Now Facebook is introducing Action Links. If Action Verbs are designed to trigger the social effect, Action Links are intended to drive intended outcomes or “clicks to action.”
Here we see a couple of difference examples where an automatic update now included a link at the bottom for friends to take action. In the Fab example, the Action Verb is “faved” and the Action Link lets friends “Fave this Product.”
Read the whole post over at Brian’s blog.