A Strategy for Managing Social Media Proliferation [Report]

Dear friends and followers, the ever brilliant Jeremiah Owyang (@jowyang) recently posted a new Altimeter report that might be of interest.

From the post:

Get account control now –or risk a career of continual social media sanitation. To match the growing consumer adoption of social media, many companies have launched social media efforts with little planning. As social media spreads beyond corporate communications and marketing, business groups are deploying social media without a standardized process. In fact, enterprise class corporations (those with over 1,000 employees) have an average of 178 social media accounts and this number will only grow if left unchecked. Companies that don’t control these accounts are at risk of having abandoned accounts, lack of consistent experience, or untrained employees creating a crisis.

Make sure to read the whole blog post over at http://www.web-strategist.com.