Dear Friends and followers, Brian Solis recently posted some interesting thoughts about how businesses trying to be social can in fact be antisocial that you might find stimulating.
[...]Social networks usher in a era of transparency and authenticity and these two elements represent the hallmark of your corporate social media program. You are walking the two-way street and you’re already successfully building a community rich with the 3F’s (friends, fans, and followers). How can your business possibly be antisocial? [...]
Read the full post at Brian Solis’ blog.