Dear friends and followers, if you find pharma and social media interesting, you might want to check out Jonathan Richman’s (@jonmrich) extensive and insightful blog post on why he thinks social media is not for advertising pharma brands.
From the blog post:
I’m hoping that once and for all this post is going to set people straight and get everyone thinking just a bit more clearly and rationally. Today’s post, like it seems many of my recent posts, focuses on social media. But unlike a lot of posts you’ll read out there, you’re not going to find a giant advocate for the use of social media in pharma and healthcare here. You’ve come to the wrong place if that’s what you’re looking for. I’ve tried to have this discussion before when I wrote Crushing Pharma’s Marketing Dreams and 10 Things I’m Tired of Hearing About Pharma Social Media. Despite those being some of my most read posts, the message didn’t quite sink in for everyone. I’ll explain in a little more detail, but here’s the gist of the message I want you to hear today:
Social media will NEVER be an effective place for you to advertise your pharma brand.
Period. Full stop. End of sentences.
Never.
Not now, not after “the guidelines” from FDA, not when social media is “mainstream.” Never.
Crazy, eh? Keep reading.
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Source: www.doseofdigital.com
