Dear friends and followers, if social media and the word “strategy” seems to come up in conversations and writings in your world, perhaps you will find Steve Woodruff‘s (@swoodruff) latest blog post on the subject of interest.
From the blog post:
Social Media is not a strategy.
If some famous fashion label VP came up to me and said, “We need a social media strategy – can you help us do it?” – I’d promptly answer, “No, I can’t.”
Why?
- Social media is not a strategy.
- Though I am heavily involved in social networking, I couldn’t bring business value in this sector.
The point is: you’re looking for business strategy, and business value. Not some stand-alone approach to the latest fad called social media. If you want to win, you don’t just employ a “knight strategy” in chess, do you?
Here is where the discussion should take place:
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Be sure to read the complete post for valuable insights.
