The Power of PULL [BOOK TIP]

Dear friends and followers, if you are interested in perspectives on the change from a push to a pull information economy, you might want to check out the book “The power of PULL” by John Hagel III (@jhagel), Lang Davidson (@LangDavison) and John Seely Brown (@jseelybrown).

From Publishers Weekly:

Exploring the paradigm shift in business brought about by innovations in communication technology, this collaboration from three consultant-authors provides a succinct metaphor for the shift in the information economy-from “push” to “pull”-but little else. Though they provide an effective survey of the effect of more interactive, ubiquitous and on-demand communication, it already feels dated; the essential messages that Hagel, Brown, and Davison derive-networking is key, you should pursue your passions, many traditional ways of doing business are over-are old news in the business self-help section. The examples they provide focus primarily on individually-driven collaborative efforts (wikis, online gaming) and make poor analogies for someone looking to revitalize a corporation or present a compelling case for change to colleagues or an intransigent CEO. Professionals who already know that the Internet isn’t just a phase will need more information than this book provides.