Dear friends and followers of Social Media Cologne, if you are interested in or even perhaps work with social media, we wholeheartedly recommend Brian Solis‘(@briansolis) book “Engage” with the subtitle “The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web”. We also recommend subscribing to his blog for valuable insights.

From Brian Solis’ website about the book:

With Engage! as your guide, you can effectively compete in this new era of digital Darwinism while engendering the support of online champions. Social and participatory media significantly contribute to the success of every modern business, and with this book, you will find out how to:

  • Create a space in the online ecosystem that truly represents your business and cultivates your customers’ loyalty and trust
  • Participate in the unique culture of each available social media platform to engage your customers
  • Establish an organizational structure that constantly targets the next new media trend
  • Attract online champions and change agents who will uncover the social networks you need to reach and the influencers who will help build your reputation in the networked world
  • Consistently adapt your company to market needs and trends based on the invaluable connections you forge and the empathy and insight you garner in the process

Brian Solis talking about the book:

A presentation on Engage by Brian Solis on Prezi:

About Vidar 'blacktar' Andersen

Entrepreneur, Bootstrapper, Norwegian Legal Alien in CGN, Co-Founder of Gauss - The People Magnet: http://getGauss.com the Plone CMS & more in the past. Let's talk! US +1 (408) 533-8042 DE: +49 151 40 133 149
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