Dear friends and followers of Social Media Lunch Cologne, you might find the blog from the agency Expansion + at http://www.proactivereport.com/ of value. It is a good source for social media insights and reports.
Here’s an example post:
Professor Jonathan Taplin of the Annenberg School for Communication at the University of Southern California is a co-founder of the Annenberg Research Network for International Communication and he consults for various business and government organizations on the role of digital media in the economic infrastructure. He touched on some points that are particularly relevant to PR – being authentic and building community.
When I asked him how we should go about finding the right influencers so that we can build our community for a brand he explained that it involves a lot of data gathering and analysis. He says anyone can learn to use these tools, but it is not immediately obvious who your influencers are- you have to do the in depth collection and analysis of data.
[...]
It’s vital to have this kind of information so that you can
- Discover who your core community is
- Develop content based on the current interests of your core community
- Find the right influencers for that community
- Seed the content into the community at the right place so it gets shared by influential credible people
