Dear friends and followers of Social Media Cologne, if you are a new to social media or even if you are a professional, we wholeheartedly recommend Scott Stratten‘s (@unmarketing) new book “UNMARKETING – Stop Marketing. Start Engaging.”
From the book’s Amazon.com review:
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You’ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you’ll create such a relationship with your customers, and make yourself the logical choice for their needs.
- Shows how to create a mindset and systems to roll out a new, 21st century marketing approach
- Marketing expert Scott Stratten focuses on a Pull & Stay method (pulling your market towards you and staying/engaging with them, leading them to naturally choose you for their needs) rather than Push & Pray
- Redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity
Traditional marketing methods are leading to diminishing returns and disaffected customers. The answer? Stop marketing, start UnMarketing!
Scott Stratten on Unmarketing:
You can also watch a video of Scott Stratten talking about the book on Amazon.
