Russell Buckley from AdMob / Google on Mobile Advertising [VIDEO]

Friends and followers of Social Media Lunch Cologne, last week at dmexco, admob Evangelist Russell Buckley held a talk on mobile advertising and engagement that may be of your interest.

From the official program:

Discover how and why advertising campaigns on mobile deliver on performance and brand engagement across platforms. See how the reach and targeting achieved on different platforms and the innovative ad formats used. See how mobile advertising works by using great examples. And how of mobile adverting by listening to one of the most experienced people in this area, Russell Buckley, admob Evengelist and former VP of admob.

Here it is in case you missed it (sorry for the shoddy iPhone video but we couldn’t find an official video with better quality):

As a bonus, here’s the official dmexco video from their mobile intelligence discussion: