Dear Friends and followers, Brian Solis (@briansolis) recently shared some interesting thoughts about Facebook’s latest addition to the Open Graph that might be of interest to you.
From the post:
The goal of an Open Graph strategy is not to just send an interesting Action Verb into the timeline to entice a click, it must unlock a microcosm of fellowship. The Action Verb is just the hook, but it is what unfolds next that influences whether or not a new user installs the app and continues to use it as part of their everyday Facebook routine. Indeed, the Open Graph is an open invitation to creativity and innovation. At the same time, it’s also an opportunity to introduce ways to expand relevant shares and app-generated engagement from social graph to social graph.
Automatic status updates using Action Verbs are just the beginning. Now Facebook is introducing Action Links. If Action Verbs are designed to trigger the social effect, Action Links are intended to drive intended outcomes or “clicks to action.”
Here we see a couple of difference examples where an automatic update now included a link at the bottom for friends to take action. In the Fab example, the Action Verb is “faved” and the Action Link lets friends “Fave this Product.”
Read the whole post over at Brian’s blog.
Dear friends and followers, the ever brilliant Jeremiah Owyang (@jowyang) recently posted yet another new Altimeter report that might be of interest to you.
From the post:
- Trend 1: Corporate Websites Reborn. I assert that corporate websites as we know them will be defunct, instead they will dynamically assemble content on the fly, making every page dynamic based on social data.
- Trend 2: Social Becomes Automated: Bots among us? Sort of. We’re already seeing the rise of Social Performance Software emerge, and this will enable brands to quickly respond (yet there are risks)
- Trend 3: To be Heard, You Will Pay: With every brand using social networks promoting their latest product, the space is getting saturated, as a result, social networks will monetize by making content visible, via ads.
Make sure to read the complete post on Jeremiah’s blog.
Dear friends and followers, the ever enlightening Jeremiah Owyang (@jowyang) [that we
publish to excess sometimes publish on this blog] recently listed the founder of Social Media Lunch Cologne as a Social Media Domain Expert.
We thought that was pretty neat and wanted to share this recognition with you; You should all consider this as a collective recognition; Without you guys there would be no Social Media Lunch Cologne!
Thank you, Jeremiah (@jowyang)!
Dear Friends and followers, Brian Solis recently posted some interesting thoughts about how businesses trying to be social can in fact be antisocial that you might find stimulating.
[...]Social networks usher in a era of transparency and authenticity and these two elements represent the hallmark of your corporate social media program. You are walking the two-way street and you’re already successfully building a community rich with the 3F’s (friends, fans, and followers). How can your business possibly be antisocial? [...]
Read the full post at Brian Solis’ blog.
Dear friends and followers, skloog.com recently published a chart of the history of social media that might be of interest to you:
Dear friends and followers, you might find this presentation on Social Media Governance from Ragan and the Fibonacci Design Group of interest.
Dear friends and followers, the people at PeopleBrowsr recently commissioned a creative presentation that you might find of interest: